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Identity Driven Entrepreneurship – Detroit, MI

September 21 @ 8:00 am - 5:00 pm MDT

“The two most important days in your life are the day you are born and the day you find out why.”  – Mark Twain


If you’re going to spend the next five to ten years of your life investing your heart and soul, your blood, sweat, and tears into launching or growing a business, you better love what you’re doing!

The Identity Driven Entrepreneurship (IDE) one-day course is designed to address the issues of personal and team identity, purpose, destiny, and fulfillment for work-life integration in entrepreneurship. IDE covers a range of personal assessment tools and applies learning to redefine business purpose, culture, and values for maximum productivity, fulfillment and work satisfaction. Participants will walk away with an understanding of personal identity and purpose, how to spot a good business idea, and the tools for application in business development strategy.

Personal and Team Identity  

Ikigai is a Japanese word whose meaning roughly translates to a “reason for being”encompassing joy, a sense of purpose and meaning, and a feeling of well-being. The word derives from iki, meaning life and kai, meaning the realization of hopes and expectations. Students conduct a comprehensive personal assessment to discover their ikigai. They explore such things as attitude and outlook, gifts and talents, knowledge and skills, life experiences, and networks and relationships. This information is then used to identity the key drivers that get you out of bed in the morning. Work-life integration can be achieved when your ikigai is aligned with your purpose in business yielding the highest levels of engagement, productivity and job satisfaction. Team ikigai is then explored for synergy and conflict.

Business Alignment for Work-Life Integration

Starting a business is about more than just making money. Money is the by-product of knowing and serving a customer with a pressing need that is actively seeking a solution in a defined market. But does the purpose of your business to serve your customer align with your reason for being? How do you know if your great idea will make a good business? Does your business culture empower work-life integration, does it unlock the potential in your workforce by aligning their personal purpose and passion with their work? Is personal development planning a core part of your business development strategy?

Have You Ever Wondered:

  • What is entrepreneurship and how do I know if I’m an entrepreneur?
  • Is there an entrepreneur gene or can entrepreneurship be taught?
  • Is there a predictor of success when it comes to entrepreneurship?
  • Is it possible, or even practical, to achieve work-life integration in business?
  • There are plenty of wrong reasons for starting a business, but what are the right reasons?
  • How does understanding personal identity unlock potential?
  • How does personal and team identity impact purpose of the business?
  • How does entrepreneurship align with destiny?
  • What is the purpose of “work” beyond just making money?
  • How should work, business, wealth, ownership, and leadership be redefined in a world where personal purpose and destiny are center stage?
  • How does your “business theology” unlock potential and drive business culture?
  • How does business purpose align with personal and team identity and the purpose of work?

Some of What You Will Learn:

  • The different types of entrepreneurs and why this understanding is important to you personally.
  • An overview of the systematic approach to disciplined entrepreneurship and what you need to know.
  • The single biggest factor for predicting entrepreneurial success and how you can achieve it.
  • Build a personal development plan to guide your growth and development and keep you on track.
  • Personal and team identity and purpose to unlock potential and achieve work-life integration.
  • A business purpose that aligns with your destiny and engages your culture.
  • A business theology for redefining the work environment and unlocking passion and potential.
  • How to design a workforce culture of collaboration, personal responsibility, and high performance.
  • How to spot a good business idea and ensure alignment with personal and team identity.


“This is an excellent course — it shows that everyone can be entrepreneurial according to their design and gifting. And it’s important to be entrepreneurial according to your design and not try to be like someone else! I highly recommend!”

“This course offers a structured approach to helping someone find their direction when wanting to start a business.”

“I just attended the live IDE course and found it transformative. I’ve led teams and organizations in all different types of settings and received and taught many types of management and leadership courses but this course is a “missing piece” of the puzzle. To bring true transformational change through a business, non-profit or any other organization, you need this information.”


September 21
8:00 am - 5:00 pm
Event Category:


Highland Park Baptist Church
28600 Lahser Rd
Southfield, MI 48034 United States
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Unlimited available
IDE-General Admission-2019SEP21$179.00